This article stinks of an agenda. The author goes out of their way not to mention the term Fediverse (pluriverse? wtf is that?), and they clearly haven't done their due diligence on Activity Pub. Either they skimped on the research or this article was heavily edited afterwards to remove any concept of the Fediverse being a viable alternative to centralized platforms. Doesn't surprise me coming from Business Insider.

That being said, the overall dynamic the article speaks to is valid, as is the discussion it engenders, so have an upvote despite my gripes with the writing.

[–] BananaTrifleViolin@kbin.social 50 points 1 year ago (2 children)

Yeah I found the article a bizarre read. It talks about ActovityPub and Mastodon but fails to mention the fediverse at all. Instead it talks about the "pluriverse", some random new term pulled from some paper, and paints a vision of people spread across various commercial social media platforms.

Either it's a blind spot In their research or an agenda so deliberate omission, but regardless it seems strange to talk about the disintegration of social media and even Mastodon but not what Mastodon is a part of.

But I agree the general themes are there - it's basically talking about the impact of enshittification but without using the term.

[–] fuggadihere@lemmy.world 4 points 1 year ago

Maybe they want to coin a new buzzword :/