Canada

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"Clearly they can afford it if some stores are offering it," he said, adding that by keeping the discounts at 30 per cent, it makes it difficult for some shoppers to buy what they need "to be able to feed their families properly."

"All of the discounts went back to what they were previously, which ranged between 30-50% off depending on store type … and product," said Loblaw spokesperson Catherine Thomas in an email.

Even so, the company's public flip flop sparked new complaints, because it shed light on the fact that some of its grocery stores offer deeper discounts than others.

Customer Warren Chapman argues that the company's explanation that Real Canadian Superstore doesn't do half-off deals is flawed.

"I think that they need to have a better understanding of the landscape of what's happening in Canada and do better," said Tammara Soma, a food policy expert and associate professor at Simon Fraser University in Burnaby, B.C.

A survey commissioned by his lab found that out of 2,880 Canadians polled in late January, 59 per cent consistently seek out discounted food products.

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