this post was submitted on 03 Oct 2023
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They're finding the optimal price point. Each time they raise they lose some customers, but their increased revenue leads them to being more profitable afterwards. Eventually the price increases will result in so many people leaving that they'll have to stop.
Problem is, this strategy has exactly one direction: irrelevance. It can take a very long time to get there, but eventually you lose so many subscribers that your competitors have begun eating your lunch. The profits were solid so you didn't care. It's the normal business life cycle, and Netflix is well into the mature phase. We have worse quality and higher prices to look forward to.
Netflix's lowered revenue growth is the highlight. That's what they and their investors focus on, with subscriber satisfaction being an afterthought. The price hikes haven't shown any effect on that downward trend either. But hey, keep hiking I say. Fires burn bigger when fuel is added and these people can't differentiate water from gasoline. Having washed my hands of this company, I'm looking forward to further scrambling when revenue growth is nil and then negative and the stock drops and drops and the corporatists wail.