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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Kalysta@lemm.ee 2 points 8 months ago* (last edited 8 months ago) (1 children)

Adblock plus, flashblock, ublock, and one that stops videos from autoplaying but i can’t remember it’s name right now.

My roommate has raspberry pi but it messes with his’s wife’s work software so we never have it active. Which is a shame because i’d rather use that.

Oh, and Brave browser on my phone. It’s lovely.

[–] Death_Equity@lemmy.world 3 points 8 months ago

The Pihole has groups that you can separate devices with and remove blocks for those devices.

So you can have your stuff fully blocked and then her device can have the problematic blocks removed.