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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] BassTurd@lemmy.world 27 points 8 months ago (1 children)

I would get rid of my old Roku that I'm sure is too old for this tech and urge everyone I know to never buy anything Roku, and if they did, I would lambast them every opportunity I could.

[–] Kalysta@lemm.ee 2 points 8 months ago

Our tv turned out to be a roku tv. When we bought it this wasn’t advertised well. Which feels on brand right now.