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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Jimmycakes@lemmy.world 2 points 7 months ago (2 children)

Isn't Netflix locked at 720 on pc? I can't go without 4k hdr Netflix

[–] empireOfLove2@lemmy.dbzer0.com 3 points 7 months ago* (last edited 7 months ago)

It's limited to 720 unless your entire playback system end to end is fully drm secured... this means hdmi certified devices only, single monitor, running unmodified, legit windows. It's extremely restrictive and even the tiniest system change (like adding a second monitor, or using the wrong cable) almost always breaks it.

Streaming is a cancer.

[–] henfredemars@infosec.pub 2 points 7 months ago

I’m not sure. These old eyes can’t see the difference and I don’t own 4k hardware. It is possible that you need a locked down system for some content levels.