this post was submitted on 31 Mar 2024
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Side question.
As a marketing expert, do you happen to have any takes on what makes Kremlin propaganda so effective?
Well, in essence, propaganda is advertising. And advertising leans on satisfying perceived need.
So if I’m selling you shoes it’s to satisfy your physiological, social, or self-fulfilment order need. Shoes are functional, make you cool, or make a statement.
Propaganda is fulfilling some need to be effective - probably fear based in the social, safety, or belongingness orders, and carried via viral channels like word of mouth or social (viral).
I haven’t really thought about it too much but it’s just a communication or a reinforced message; it’s just advertising. Think about it that way.
And with regard to Russia, they are all ‘fear the West’ and ‘national pride’ driven, compounded over 3-4 generations. It would be such an easy spin.
That does slot rather well into increasing senses of isolation in the modern world.