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Twelve years after the death of Steve Jobs, the cracks are starting to appear at Apple
(www.notebookcheck.net)
this post was submitted on 26 Mar 2024
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Apple
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I think it's as simple as phones and laptops are mature technologies. A laptop now lasts many years. Phones don't get so radically better every 2-3 years people are compelled to upgrade.
What sort of growth can Apple now sustain? A cheaper phone to compete with Android globally?
Apple could have invested in AI like what Microsoft/Google did. But Apple left Siri rotting and is now so far behind of everyone else.
I heard rumors they were internally testing one, but I have a feeling they were caught with their pants down on that one. It was probably Google’s LLM, which I would assume is why they may now be partnering with Google for that.