To be fair, the company name is still Logitech, just the logo is shorter. I agree that the middle is probably best aesthetically, except that the logo seemed to fade quickly.

[–] NateSwift@lemmy.dbzer0.com 19 points 11 months ago (1 children)

the logi is shorter

[–] jeffw@lemmy.world 7 points 11 months ago

buh dmm tss

[–] EdibleFriend@lemmy.world 4 points 11 months ago

Its proactive. Its provocative.

[–] swordgeek@lemmy.ca 2 points 11 months ago

Their support is now at "support.logi.com." Looks like they may be hocking a logi in the near future.

[–] Pilferjinx@lemmy.world 28 points 11 months ago (1 children)

It feels like one of those random Chinese 5 letter brand names.

[–] captain_aggravated@sh.itjust.works 5 points 11 months ago

Yeah that just LITTER Amazon? Chogi happy clappy fun time plastic cutting board, allegedly lead and tuberculosis free*!

[–] RememberTheApollo_@lemmy.world 16 points 11 months ago (1 children)

They save ~0.005¢ every time they print it by eliminating all the other letters company-wide.

[–] UnityDevice@startrek.website 4 points 11 months ago* (last edited 11 months ago)

I believe they're called "logicool" in Japan. So maybe it's some form of logo consolidation.