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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] Krauerking@lemy.lol 3 points 8 months ago (1 children)

Actually yeah, why would if you are new to Twitter would you go through the effort of signing up and beating your head against the wall to try and find some community on Twitter when you could just avoid it?

You can't just scroll around and check it out before you create your account. Your home page is probably artificially filled with the nonsense garbage of the owner making his own big statement and the ads you can see are for ball tanning, so you aren't even sure you cAn trust the sponsors.

If you were young and not yet on it, why would you join unless you want to argue with assholes or try to get someone to lend you some crypto because you think it will get you out of your shit life.

[–] selokichtli@lemmy.ml 1 points 8 months ago

Right? It feels more like they are trying to hide the toxicity of their community.