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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] hOrni@lemmy.world 0 points 8 months ago (3 children)

People acting as if twitter is something important. And killing it is meaningful. In Europe we don't use it. Literally. I'm Polish, I never had a twitter account and don't know anybody who has. The whole twitter/musk debacle is a war over nothing.

[–] forgeddit@sopuli.xyz 7 points 8 months ago* (last edited 8 months ago)

Just because it's not popular in your social bubble in Europe doesn't mean it's not important. I'm European, and I found it very useful during e.g. COVID or the start of the European invasion. (Ukraine*)

Of course there were problems with fake accounts back then, but it was still the best platform for curated expert feeds if you followed the right people.

It's not the same anymore, many of the experts have left and especially the feeds don't have the replies of other verified e.g. scientists. Similar to Reddit, but probably even worse/more noticeable.

[–] seliaste@lemmy.blahaj.zone 3 points 8 months ago* (last edited 8 months ago)

It was pretty widely used in France

[–] Ellecram@lemmy.world 2 points 8 months ago

American here. Never used twitter. Never pay attention to it.