Did your Roku TV decide to strong arm you into giving up your rights or lose your FULLY FUNCTIONING WORKING TV? Because mine did.
It doesn't matter if you only use it as a dumb panel for an Apple TV, Fire stick, or just to play your gaming console. You either agree or get bent.
Requiring written opt out for technology that otherwise is internet connected should be considered undue burden. It should also be considered a choice the company made to reduce the number of people opting out.
People are probably making a stink because Roku is pushing out these messages to all their TVs, and people don't typically read mile-long EULAs. When's the last time you read one?