this post was submitted on 25 Feb 2024
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[Dormant] Electric Vehicles
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There's a saying that a business can't disrupt itself. Legacy automakers are stuck in a cycle of continuing to improve their existing untouchable business lines and everything internally is oriented towards seeing continuous improvement without huge risk.
At some point customers are starting to think... I just need to get in my car and go somewhere. Does that really need to cost $58,000 base?
If some executive at Ford said hey let's make a car that costs $12,000 he'd be tossed out the boardroom window. Ford doesn't make money off cars like that.
As a newcomer BYD has a lot less to lose, so is better positioned to disrupt the whole industry. They don't have incumbent lines of product to defend. So they can show up with alien technology or price points that just wouldn't be interesting to a legacy.
I'm sure the people who work at BYD think of themselves as high tech innovators and wouldn't even want to go work for a legacy given the choice.
It may or may not work... We'll see. It's certainly starting to look like Tesla is falling behind.