this post was submitted on 23 Jan 2024
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Misinformation. An article not as blatantly trying to manipulate people: https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off?utm_source=twit
Its wild the difference 5 words make for a headline
It doesn't make a difference. He still wants you to get comfortable with that. It doesn't matter how he dresses up his sentences his thought process is the same, thats how he got to CEO.
But he's not CEO. He's the director of subscriptions at ubi, so of course he's going to push this line of thinking; his job depends on it!
The good news is that Ubisoft's stock fell ~10% once this soundbite took off, so hopefully other publishers read the room
The point of the dishonest article is to make you believe the CEO feels entitled to gamers becoming OK with subscription models. What he actually feels is a hope that subscription models will take off. It's rage-bait. Did it work?
That sounds like a distinction without a difference to me.
As I said, I didn't read that one, but I feel like it did do something to you so probably yes.
People keep pointing this out like it's some kind of misinformation.
The Ubisoft executive is saying gamers need to get comfortable not owning their games before subscription services will take off.
The Ubisoft executive would also very much like subscription services to take off.
QED the Ubisoft executive is saying "I'd really like gamers to get used to idea of not owning their games so our subscription service can take off".
It comes back to the same thing: Ubisoft is saying aloud what they want the future of gaming to be.
And please don't tell me you're giving them the benefit of the doubt, here.
The problem is people apparently haven't figured out yet how to read what the CEO of a for-profit company means when they say shit publicly about their services. Learn to read between the lines.
There's a mile of difference between saying "consumers need to get comfortable not owning their games" and "we want consumers to get comfortable not owning their games (but using subscription services instead)".
The former statement is extremely arrogant. The latter is just obvious. And it's reasonable even if you or I personally don't want to get our games on a subscription model - millions of people get their music through Spotify and it suits them just fine even though other people don't want that. So it's a way of straw-manning the people pushing subscriptions so you can hate them.
Thanks, I just linked the first article I found assuming it would be enough to get the point across, did it say something incorrect?