Privacy

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

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FTC bans one more data broker from selling your location info (www.bleepingcomputer.com)

submitted 9 months ago by KarnaSubarna@lemmy.ml to c/privacy@lemmy.ml

2 comments fedilink hide all child comments

"The InMarket Apps have been downloaded onto over 30 million unique devices since 2017," reads the FTC complaint against InMarket Media.

"Respondent also makes the InMarket SDK available to third party app developers, and it has been incorporated into more than 300 such apps which have been downloaded onto over 390 million unique devices since 2017."

The FTC complaint says InMarket maintains 2,000 categories of distinct "audiences" which tracked people fall into, including "Christian churchgoers," "wealthy and not healthy," and "parents of preschoolers."

Ultimately, the FTC deems InMarket's five-year data retention policy overly excessive for targeted advertising, significantly elevating the risk of misuse and exposure.

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[–] kbal@fedia.io 19 points 9 months ago

When it comes to location tracking and many other things, data retention and use policies are just a useful distraction from the real problem which is that they're able to collect the data at all.