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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 7 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] intensely_human@lemm.ee 3 points 7 months ago

It’s pretty obvious how it became a billion dollar brand

[–] jedibob5@lemmy.world 2 points 7 months ago (2 children)

Tried it once. The flavor was alright, but it was barely carbonated to the point where it went completely flat before I even finished the can. I definitely don't see the appeal.

[–] pete_the_cat@lemmy.world 1 points 7 months ago (2 children)

I've heard that their market is recovering alcoholics.

[–] JadenSmith@sh.itjust.works 2 points 7 months ago

Not sure why you're being downvoted, Steve O for example has LD cans on his vidcast all the time when talking about addiction and such. Recovery being a big topic he touches on a lot.

[–] intensely_human@lemm.ee 2 points 7 months ago

Their market is everyone who drinks water at a music venue

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