Memes

the alchemists could've been successful, and all the gold mine barons would've been: so, actually, well, you can't see it, but I assure you, and the experts will agree, that there is actually a very fine, yes, a very fine distinction (if you can notice it, it really means you have a refined sense of taste, yes) in shimmer between ersatz, synthetic gold from the alchemist, and that the rare, natural from the earth. Ah . . . . well yes, you're right, the natural gold is ever so slightly duller, but, you see

DeBeers have massive investments in the synthetic diamond industry. They are actually world leaders and have known that it's possible to produce higher quality diamonds at a much lower cost. They make a killing selling synthetic diamonds to industry.