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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do? (lemmy.dbzer0.com)

submitted 9 months ago* (last edited 9 months ago) by Melatonin@lemmy.dbzer0.com to c/asklemmy@lemmy.ml

163 comments fedilink hide all child comments

It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.

But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?

How is that model working? How is that holding up as a marketing technique???

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[–] gregorum@lemm.ee 10 points 9 months ago* (last edited 9 months ago) (1 children)

Baiting you into paying for in app purchases.

It’s basically elaborate clickbait, but for apps. In the field of user experience design, it’s referred to as a “dark pattern.”

[–] cosmic_skillet@lemmy.ml 5 points 9 months ago

Bait and switch

[–] rwhitisissle@lemmy.ml 10 points 9 months ago* (last edited 9 months ago) (2 children)

One of the funniest advertisements I've seen on youtube was basically someone on tiktok going "Okay, I'm gonna try this game out called 'Insert Incredibly Generic Title Here'. Is it a fake game? Let's see." 10 seconds of them playing level 1: "okay, I blew up that barrel and got some coins. Looks like it's not a fake game." And that's the advertisement: Our game is a game that actually exists and isn't an appstore scam.

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[–] KingThrillgore@lemmy.ml 5 points 9 months ago (1 children)

This isn't even the worst offender: https://www.youtube.com/watch?v=w3_E9iW_wTk

There's actually a game made of these games called, hold your breath: "Yeah! You Want "Those Games," Right? So Here You Go! Now, Let's See You Clear Them!"

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[–] mindbleach@sh.itjust.works 4 points 9 months ago

You downloaded it. You tried it.

End of thought process.

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