this post was submitted on 23 Jun 2025
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Privacy

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I've had people tell me that this is (their words, not mine): "mental illness"

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[–] Mordikan@kbin.earth 1 points 2 weeks ago

Yes and no.

A lot of privacy threads focus on fantastical what-if scenarios that just never really come up. For the majority of Internet users, the biggest threat they would face comes from the adtech sector. Now most people aren't going to understand what is collected in realtime as that's usually company specific and usually encoded on the site/app, but standards are all open for anyone to read. Mostly this is going to come in the form of OpenRTB 2.6 (https://iabtechlab.com/wp-content/uploads/2022/04/OpenRTB-2-6_FINAL.pdf) or the Prebid library and its User ID Module (https://docs.prebid.org/dev-docs/modules/userId.html) with maybe some custom fields and VERY granular audience mapping.

Specific to that standard, 3.2.20 Object: User and 3.2.27 Object: EID and 3.2.28 Object: UID are the important ones, but honestly all of the information can be used in conjunction with other pieces. Now if you look through that info, you'll notice you don't really see that much. You're real name isn't present. Your email isn't present. Your physical address isn't present (although its likely your geo location info is accurate from the device object). The thing is that so many little bread crumbs exists and so many actors are mapping those bread crumbs that once human psychology is overlaid on top of it crazy amounts of information that was not collected can be inferred. People think info like "His name is John Smith" is important when really "This is device ID EA7583CD-A667-48BC-B806-42ECB2B48606" and the numerous IDs built from that or a dozen other things is what matters.

Just from that standard with enough data/time, its possible to determine your demographic/sociographic information. One could determine who you will vote for and political leanings, how much money you make, what your job is, your sexual orientation, etc. This is great if someone is trying to sell you Tide detergent, but its also really useful if you're wanting to start a "grassroots" campaign to add/remove rights for specific citizens. It allows you to know where you can get a foothold for your legislation (Cambridge Analytica comes to mind). And these things are all easily verifiable from your browser. Without an adblocker, go browse the internet and keep track of how many 1x1 tracking pixels get dropped on you. Checkout what's in your cookie store and what's sitting in sessionStorage and localStorage.

So, I think groups like r/privacy focus a lot on sci-fi inspired dystopia, when instead they could be focused on more real world dystopia.

[–] HiddenLayer555@lemmy.ml 1 points 2 weeks ago

It's the correct amount of paranoia. The issue is society has normalized completely not giving a shit about your own privacy to the point where any attempt at preserving it is seen as abnormal.

[–] comfy@lemmy.ml 1 points 2 weeks ago* (last edited 2 weeks ago)

I haven't been around these communities in a while, so I can't really speak for /c/privacy as much as /r/privacy and other communities, but I've noticed far far far far too many posts which are blindly perfectionist, with no consideration of threat capabilities or their motivations. Privacy is futile without a realistic threat model, that's how you get burned out solving non-problems and neglecting actual problems.

My threat model is largely just minimizing surveillance capitalism and avoiding basement-dweller neo-nazi stalkers from connecting any dots between my online personas and real life identity. Even for that, my measures are a bit excessive, but not to the point where I'm wasting much time or effort.

Daily reminder: "more private" and "more secure" are red flags. If you see or say these, without a very specific context, it's the wrong attitude towards privacy and security. They're not linear scales, they're complex concepts. That's why Tor Browser is excellent for my anonymity situation but atrociously insecure to anyone who is being personally targeted by malware (tl;dr monoculture ESR Firefox^[1]^). That's why Graphene is not automatically anti-privacy simply because it runs on a Google Pixel and Android-based OS. (Google is one of my main adversaries.) And I think this simplistic 'broscience' style of "[x] is better than [y], [z] is bad" discourse is harmful and leads people into ineffective approaches.

[–] DeuxChevaux@lemmy.world -1 points 2 weeks ago

Once, someone sent me an Amazon link for baby nappies, and fool me clicked on it. Now Amazon showed boomer me baby nappies suggestions for the next six months. AI at its best... These things annoy me, so I try to avoid being tracked whenever reasonably possible.

OTOH, I am old and hope to not live long enough to experience any rogue government or whatever else persecuting me for having clicked on a baby nappies link years ago; so my threat model is short term only. I keep my privacy to a level, where it hopefully prevents as many annoyances as possible, but does not hamper what I am doing online too much. If I was younger, I'd likely do more.

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