this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] roguesignal@lemm.ee 16 points 2 weeks ago

Enshittification

[–] KingOogaBooga@lemmy.world 15 points 2 weeks ago

firefox and uBlock Origin. I don't see ads. Fuck Google and their AI.

[–] AbouBenAdhem@lemmy.world 15 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Because advertisers want viewers to associate their products and brand with feelings of annoyance, aggravation, and frustration?

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[–] rottingleaf@lemmy.world 14 points 2 weeks ago (14 children)

They mean - maximize irritation? Put ads in the most obnoxious way?

There's a good global task for FOSS alternatives of YouTube and other places where life happens.

A decentralized scraper. Something similar to SETI@home, or that hentai analog for storage. So that based on some metric YT content would be divided between users willing to contribute their machines and accounts to scraping YT (a bit similar to searching DHT, and probably some kind of DHT would be useful), and then they'd download that and re-publish in some p2p alternative.

TBH probably also good for that little of the web that is still possible to represent as static pages and browse via links.

The issue is that alternatives lack content, and the closed nature of proprietary services gives them an advantage - there is content there which doesn't exist outside of them.

And people just reuploading by hand what they themselves consider interesting are a little fraction of the majority that doesn't bother.

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[–] Fizz@lemmy.nz 13 points 2 weeks ago

Wow big congratulations to the corporate ghoul who thought this up. Thanks for making our world a shittier place.

[–] LordCrom@lemmy.world 12 points 2 weeks ago

Imagine ...

THIS IS SP....

Insert unskippable ad here.

ARTA!

[–] antonim@lemmy.dbzer0.com 12 points 2 weeks ago

They already did something similar back in the day. I remember watching a music video some ~10 years ago where they placed an ad like five seconds before the end of the song, right at the musical climax, ruining the mood with surgical precision. I was absolutely infuriated and went off to Google wondering if there's a way to block ads. And the rest is history.

[–] TheLastOfHisName@lemmy.world 11 points 2 weeks ago (1 children)

I am a YUGE fan of FreeTube, a cross-platform YT client for the desktop. You can subscribe to channels, create, save, import, and export playlists...and no. Ads. Tis the bees knees.

And just a friendly reminder to donate to your favorite FOSS projects.

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[–] TheObviousSolution@lemm.ee 11 points 2 weeks ago

I am used to listening to streams while walking, but I've been noticing the most annoying ads pop-up when I'm interested in something they are saying. This isn't going to make me pay attention to those ads, it's going to drive me to the plethora of other services I can use. The worst thing about it is that it doesn't even pause and cache the stream, meaning that if I was listening to something interesting, the ad just causes me to miss it. Google just keeps eating its own tail.

[–] AbnormalHumanBeing@lemmy.abnormalbeings.space 11 points 2 weeks ago* (last edited 2 weeks ago)

It would be wrong to call it a replacement, but this is a good place to plug !peertube@lemmy.world - there's more quality content on there than many might suspect, especially if you are into FOSS and people tinkering with stuff they are passionate about.

[–] bitwolf@sh.itjust.works 10 points 2 weeks ago (2 children)

OK let's all skip to the middle of sponsor segments so the ads cover the sponsor segment. Win win

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[–] RedditIsDeddit@lemmy.world 10 points 2 weeks ago (1 children)

YouTube really likes to just destroy itself huh?

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[–] gradual@lemmings.world 10 points 2 weeks ago

Enough is never enough.

[–] GenosseFlosse@feddit.org 9 points 2 weeks ago* (last edited 2 weeks ago) (4 children)

Why do you need "AI" for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?

[–] Mniot@programming.dev 13 points 2 weeks ago (1 children)

I was at Google when they announced that only AI-related projects would be able to request increased budget. I don't know if they're still doing that specifically, but I'm sure they are still massively incentivizing teams to slap an "AI Inside" sticker on everything.

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[–] krimson@lemmy.world 9 points 2 weeks ago (4 children)

Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.

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[–] yournamehere@lemm.ee 8 points 2 weeks ago

LOL. Like every tech story from the US is about enshittification. too funny.

[–] homesweethomeMrL@lemmy.world 8 points 2 weeks ago

More enshittification!

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