It’s really wild to go from real life, where I don’t know anyone who uses twitter, to online where people are very interested in what’s happening to it.
Do these people not know a ton of viewership for news shows is that the channel is just on? Who’s gonna go to twitter and watch Don Lemon talk about stuff if they have to seek it out? Maybe they think it’s a built-in audience because people are there so surely they’ll watch?
Basically it’s content that expires quickly that isn’t “just on” anywhere. I’m no genius but I wouldn’t count on it working.