Rotisserie chicken for only $16.99*
*Surge pricing may apply. (At 6pm we add $4 to the price of our rotisserie chicken because...we can.)
Yeah, the writing is on the wall when it comes to digital pricing of grocery store products. The only way to fight this will be to refuse to shop at places that do it. Or get legislation to regulate it, but good luck getting that to happen, or even enforcing it. Especially with the current administration being bought and paid for by corporations.. Sadly it's doubtful we'll get enough people boycotting it, especially since at first they'll just keep the prices the same, when we need to be boycotting the store the moment it happens.
Then when they start switching to changing the pricing dynamically the digital price tags will already be installed across all their stores and there won't be any way to protest against it besides going to a completely different retailer that doesn't do it. If that's even an option, which for the poorest or least capable people, it likely won't be.
Surge pricing, coming to your dozen eggs at a corporate grocery store near you.