this post was submitted on 06 Nov 2024
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This has to be the idea of the century

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[–] simple@lemm.ee 119 points 1 month ago (2 children)

If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...

[–] spookedintownsville@lemmy.world 31 points 1 month ago (1 children)

I mean they're already trend-chasing with the Windows 11 UI.

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[–] helpImTrappedOnline@lemmy.world 12 points 1 month ago (1 children)

That lawsuit could hold up in court, and I wouldn't be mad. Fuck MS

[–] trespasser69@lemmy.world 5 points 1 month ago

Fuck MS

Always has been

[–] Quicky@lemmy.world 95 points 1 month ago* (last edited 1 month ago) (3 children)

No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

[–] illi@lemm.ee 35 points 1 month ago (3 children)

Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

[–] vrek@programming.dev 19 points 1 month ago (6 children)

I have no love for Microsoft but their naming is one of the worst parts... Let's make a game console! We'll call it Xbox!... That sold well let make another! We'll call it xbox360... Time for a refresh on the gaming console! We'll call it Xbox one... Another refresh but this time let's make two versions! We'll call them Xbox one series s and x box one series s!

Or our popular ide is bloated and people are asking for a light weight ide... What's our current ide called? Visual studio but alot of people abbreviate it to vs! Let's call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

Don't get me started on windows.. 3.1... 95...nt...98...2000...me...vista...7...8....10...11 like wtf???

[–] Defaced@lemmy.world 8 points 1 month ago (1 children)

At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

[–] vrek@programming.dev 7 points 1 month ago (2 children)

Yes... And the sequels? I still don't know if Xbox one s or x box one x is the higher end model....

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Because it's Microsoft and they have to compulsively rename things every few years.

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[–] rtxn@lemmy.world 16 points 1 month ago* (last edited 1 month ago) (1 children)

The virgin .NET:

Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;

The chad POSIX: LANG=C

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[–] Omega_Jimes@lemmy.ca 15 points 1 month ago (3 children)

It sounds invasive. Like it's a private intelligence agency and not a chat bot.

[–] BobGnarley@lemm.ee 7 points 1 month ago

Perfectly on brand for Windows then lol

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[–] SnotFlickerman@lemmy.blahaj.zone 67 points 1 month ago (2 children)

"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.

Remember 'Microsoft Works'?! The home version of 'Office' almost entirely incompatible with everything.

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[–] rtxn@lemmy.world 60 points 1 month ago (3 children)

You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.

[–] SplashJackson@lemmy.ca 12 points 1 month ago

Best usage of French vocabulaire I've ever seen, and I'm from Canada

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[–] Atherel@lemmy.dbzer0.com 50 points 1 month ago (2 children)

Should have stayed with Cortana, at least that was a cool name.

[–] ayaya@lemdro.id 12 points 1 month ago

I don't think Microsoft is capable of not fumbling everything related to the Halo franchise.

[–] Fizz@lemmy.nz 8 points 1 month ago

I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.

[–] baatliwala@lemmy.world 49 points 1 month ago (2 children)

Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.

[–] TheGrandNagus@lemmy.world 23 points 1 month ago* (last edited 1 month ago)

For real.

I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.

A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.

Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

[–] njordomir@lemmy.world 11 points 1 month ago (2 children)

I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.

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[–] remer@lemmy.world 39 points 1 month ago (3 children)

Why don’t they just call it Clippy?

[–] T156@lemmy.world 6 points 1 month ago

Or reprise their old assistants from XP.

At least a "computer Wizard" would make them stand out compared to ChatGPT in a funny box.

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[–] kalleboo@lemmy.world 38 points 1 month ago

Microsoft try not to copy everything Apple does challenge: Impossible

At least "Apple Intelligence" is cute because the initials for it are A.I.

[–] Why9@lemmy.world 35 points 1 month ago (4 children)

It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.

Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.

[–] cyberpunk007@lemmy.ca 20 points 1 month ago

Let me just windows app into my computer to see if it's still called copilot.

[–] levzzz@lemmy.world 7 points 1 month ago

It came from github copilot, which quite literally codes alongside you, like a copilot.

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[–] pjb@lemmy.spacestation14.com 33 points 1 month ago

Excellent to see that Microsoft's product strategy continues to just be a flailing mess.

[–] thisphuckinguy@lemmy.world 28 points 1 month ago (1 children)

So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.

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[–] trespasser69@lemmy.world 27 points 1 month ago (1 children)

Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

[–] JustJack23@slrpnk.net 8 points 1 month ago

Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

This is not only for Microsoft, AI is overhyped as a whole.

[–] richardisaguy@lemmy.world 27 points 1 month ago

that is pitiful

[–] TORFdot0@lemmy.world 22 points 1 month ago (1 children)

Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

[–] eleitl@lemm.ee 19 points 1 month ago

That would be an oxymoron.

[–] homesweethomeMrL@lemmy.world 16 points 1 month ago

Wow where’d they get that jenius branding idea, I wonder.

Microsoft. Never changes.

[–] Teknikal@eviltoast.org 13 points 1 month ago

Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.

[–] thejml@lemm.ee 13 points 1 month ago (1 children)

Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”

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[–] kokesh@lemmy.world 12 points 1 month ago (1 children)

They should invest a couple billion in it, rename it and cancel afterwards.

[–] BradleyUffner@lemmy.world 9 points 1 month ago (2 children)

You're thinking of Google, not Microsoft.

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[–] irotsoma@lemmy.world 10 points 1 month ago

I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.

[–] iAvicenna@lemmy.world 8 points 1 month ago

"have you tried painting it pink, then maybe they will like it"

[–] Imgonnatrythis@sh.itjust.works 7 points 1 month ago

Sometimes a great idea just comes to you out of nowhere at all!

[–] Brumefey@sh.itjust.works 7 points 1 month ago

It will be as successfull as the twitter to x rebranding

[–] CosmoNova@lemmy.world 7 points 1 month ago

First big tech slapped "powered by AI!" on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they're trying their best to hide it's mere existence while still dumping it into everything. They just can't help it.

[–] bruhsoulz@lemmy.ml 6 points 1 month ago (1 children)

Bro looked at apples corny branding and envied it 😭🤞

[–] weeeeum@lemmy.world 10 points 1 month ago (1 children)

As always, Microsoft is always one step behind apple.

At least apple intelligence was a little clever, its abbreviation is still "AI"

But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.

[–] calcopiritus@lemmy.world 5 points 1 month ago

They should've looked at their star software product: Microsoft access.

Now presenting: Access Intelligence

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