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You are drastically overestimating the average persons technical competency.
Google being the default on Apple devices was literally all they needed to do for the vast majority of web searches on iOS devices. And it’s a baked in setting, no need to install anything.
"The door is there, for anyone with a sincere, passionate desire to learn. Which sounds really nice, 'anyone with a sincere and passionate desire to learn.' I just eliminated 90% of the world. 90% of the world wants to sit at home and watch Honey Boo Boo." --Chris Boden.
Sophisticated, powerful technology able to revolutionize the world becomes not only available but cheap, half the world's population carries around a supercomputer in their pocket with an always-on connection to the sumtotal of all human knowledge, and that device's user interface is designed to express little more than "Dat wun daddy watch me dat video dat wun now!" Because that's the level at which nearly everyone is willing to approach computers.
I learned recently that banner ads on websites and apps track your physical location, which is then sold to all sorts of people for all sorts of reasons.
ublock and pihole here. Pihole is usually blocking 20-30% of all DNS queries for my home network. Smart TVs are the worst offender.
What's private DNS and how do I use it?
I have Adguard and I believe it's using Google DNS.
Thanks.
All you do is set your DNS servers to dns.adguard-dns.com, and now ads are blocked system-wide. Even works on Android.