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Let’s be honest. This collection isn’t supporting the LGBTQ+ community, it’s exploiting it. They don’t donate the profits to HRC, and they don’t feature designers from the community. It’s all cheaply made, high margin, bottom line padding.
And if there were even an illusion, a modicum of good for the community from, or even maybe... normalization, awareness of lbgtq and their struugle for human rights built up from this crass exploitation, the illusion shatters at times like this one. They drop even this pittance, the slightest nod towards support of lbgtq the instant it may hurt their bottom line.
We support gay people when it's profitable
What is particularly despicable about this business strategy is that they are going to pull all of the LGBTQ+ merchandise from areas which are hostile toward that population and only sell it in areas where it is embraced/non-controversial. Meaning that the folks who would most benefit from the normalizing of showing pride in their identity are left without it. I can only imagine how extra painful it is for closeted gay kids in these areas to see that the local Target knows and is essentially telling them that their community is anti-LGBTQ+ and not worth them risking showing a speck of rainbow during June.