this post was submitted on 12 May 2024
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Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

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[–] UnderpantsWeevil@lemmy.world 1 points 1 year ago (12 children)

The devil's bargain that the American Middle Class struck in the 70s was that women would enter the labor force and all the domestic work would be handled by a professional service sector. Rather than cooking at home, we all eat out at cheap kitchens. Rather maintaining a home, we just rent. Rather than spend a day cleaning, we have dishwashers and rumbas and cheap immigrants to do maid work. Rather than spending time outdoors, we get a gym membership. Rather than providing child care ourselves, we outsource to daycare centers. Etc, etc.

That deal has been breaking down since at least the Housing Crisis of '08, but its really kicked into high gear after COVID. What was supposed to be cheap industrialized outsourcing has climbed in cost by leaps and bounds.

You can argue that the original deal sucked. Establishing a permanent underclass to do the grunt labor of civilization had all sorts of awful knock on effects, not the least of which was the food getting saltier and sugarier and generally more awful for our physical health.

But the alternative is what? Tell half the population to get back in the kitchen? Boycott Big Agriculture? Just eat smaller portions?

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[–] BonesOfTheMoon@lemmy.world 1 points 1 year ago

We have this local market with an excellent hot food and submarine bar in my work neighbourhood, and it's the only place I ever go. Not only is it super inexpensive, the people who own it won the lottery some years ago and just don't charge you tax. The price says 6 dollars, it's 6 dollars. You buy a few things, she rounds down the price to 10 bucks at the register. The place is always packed with those in the know, and they must make a ton of money even doing it this way. Explore your local hole in the wall places and support local and eat better if you are able. It's worth the effort and time rather than giving McDonald's more money.

We also have a local dumpling place where I get a huge box of veggie dumplings for 8 bucks. It's just a little nothing of a storefront. It's fantastic.

[–] RecursiveParadox@lemmy.world 1 points 1 year ago

And many parents working two jobs while living in a food desert have few good alternatives. Ain't got the time nor money.

That's how you keep folks scared.

[–] spaghettiwestern@sh.itjust.works 1 points 1 year ago* (last edited 1 year ago) (1 children)

Not only have the prices become absurd, the quality control has gone to crap.

For years we've taken regular road trips and use to stop at fast food places every single time. In the past 3 years we've repeatedly been served triple salted food, awful sub sandwiches, "cheese" burgers missing the cheese and condiments, and cold burger patties so old and dry they couldn't be choked down. When you factor in the amount of waste due to the lousy food, the actual prices are way higher than what's shown on the menu.

The ridiculous prices and regular bad experiences pushed us to a tipping point and we now find a grocery store along the way for deli sandwiches. It usually only adds about 5 minutes to the trip. Not only are the prices about 30% less but the food is consistently edible which makes the real price probably 1/2 of fast food places.

This is something we wouldn't have taken he time to do a few years ago, so for us there's been a big upside to the absurd prices and lousy food. We're permanently changed our habits and cut fast food out of our diet completely. We are now spending less and getting consistently better quality, healthier food.

Maybe we should send "thank you" notes to the various fast food corporate headquarters.

[–] Tikiporch@lemmy.world 1 points 1 year ago (1 children)

You can't pay your employees poverty wages and expect them to care about quality.

It has to hurt for the people who spend their hard earned money on a night off from cooking by ordering out at McDonald's, but it's a lesson we all learn the hard way.

[–] _number8_@lemmy.world 1 points 1 year ago (1 children)

it's very hard to give a shit when you're making a meal that costs $15 in 30 seconds when you make maybe $9/hr. the math is so plainly unfair and it's right in front of you all day

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[–] Aermis@lemmy.world 0 points 1 year ago (1 children)

I was flabbergasted yesterday when I got 2 happy meals for the kids, a mcrispy and a filet of fish, and the teller said $30. My wife and I just stared. Wtf happened. We went there for a quick easy cheap meal while road tripping. Next time we're packing sandwiches.

[–] LeroyJenkins@lemmy.world 0 points 1 year ago

are you still staring? did you end the road trip? you really just left the story hanging there.

[–] Treczoks@lemmy.world 0 points 1 year ago (10 children)

If fast food prices get unaffordable, maybe people will eat healthier in the future. I cannot see a downside to this, at least not long term.

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[–] foggy@lemmy.world 0 points 1 year ago (9 children)

Hey McDonald's.

This isn't reddit so you probably won't see this.

Hashbrowns cost $1. Figure it out. Not here to haggle.

Also can someone sue these MFS giving deals through apps? Like "sorry homeless guy pan-handling out front, medium fry is only free if you have a $200 phone! Sucks to suck." How is that ok?

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