this post was submitted on 26 Apr 2024
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YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[–] Link@rentadrunk.org 5 points 7 months ago

If this is anything like their new Desktop UI, it is going to be awful…

[–] CosmoNova@lemmy.world 5 points 7 months ago

They've already been doing very similar stuff on iOS for years. Like when I adjust the audio in the middle of a video, pause briefly and want to continue or literally just pick up my phone from the table, an ad break starts. Just when the app knows your attention is on the phone, they shove it into your face. Now they will just play ads before you tap continue, not after.

[–] 4vgj0e@lemmy.world 5 points 7 months ago* (last edited 7 months ago)

Its unbelivable that I have to use 4 addons just to experience YouTube properly, now because of this shit feature we'll probaly be getting another one. I try using YouTube alternatives like invidio.us or piped.video but half the time the content just doesn't load and its frustrating.

[–] geography082@lemm.ee 5 points 7 months ago (4 children)

It’s impressive how still companies can do eatever they want with the content made by users. I mean YT is a massive human archive and it made billions not doing a single content and shitting on it as they please

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[–] smackjack@lemmy.world 3 points 7 months ago (1 children)

Following in porn's footsteps I see. Can't pause a video without getting an ad shoved in front of your face.

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[–] Mediocre_Bard@lemmy.world 3 points 7 months ago

May as well call it "Turn Off".

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