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And that’s basically it!
If the headline was "Scrabble bans hateful words" nobody would care because it's their game, they can do what they want with it and nobody has sympathy for the guys complaining they can't be racist in Scrabble.
But using the word "woke" makes it sound like it's some ongoing culture war battle with half the country on either side. It ain't.
Tell that to Mr Potato Head or M&Ms. You might be better off phrasing it as "it shouldn't". Because the moment this shows up on conservative media... It will.