Memes

Food has a cultural component tied to its manufacture and identification. And IPAs are food that probably shouldn't exist and which only does as a byproduct of market capitalism. They're the Lacanian 'object a' - an empty, manufactured falseness. We don't desire the thing itself, but the thing whose absence it symbolizes. What you're really consuming when you drink an IPA is its innate mechanical predictability.

(Thanks to the thread last week arguing about pumpkin spice lattes for giving me a new copypasta to use about anything I personally dislike.)