this post was submitted on 21 Dec 2023
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Sometimes I feel like Microsoft is just a little too early to the party. Apple is about to release their VR/AR product and even they do it's probably going to be crazy and become popular. Then Microsoft will have missed the wave.
The same can be applied to their Windows phones. Had they suck around a bit they would have had a better market share I think.
Microsoft were hardly early to the game with Windows phones, compare BlackBerry or Symbian. They had some early successes, for instance against Palm. The big failure was to keep deprecating the existing version of Windows phone, in some cases many months before the ongoing version was available, and deprecating the existing hardware along with it. Look at the whole mango/tango Windows phone 7 /Windows phone 8 debacle
Windows Phone's problem was Steve Balmer, and it was insurmountable. They delayed entering the market for too long and without a large enough user base, there was no way forward to get any real traction in attracting large enough numbers of application developers.
Not enough app developers means dismissal app marketplace means inferior overall user experience relative to Android and iOS, no matter how good the overall hardware or OS was on Windows Phones.
For what it's worth, Satya shutting it down it wasn't any better. At least with Balmer, it may still be alive today. It was actually doing pretty well in certain markets in Europe. All of which they threw away very quickly after Satya took over.
I'm not as familiar with Balmer's time but it sure seems MS under Satya was way more trigger happy when it comes to cancelling and deprecating products.