Chapotraphouse

Pretty much. It's why so many people who don't seem like racist fuckwads voted for trump anyway - they heard what they wanted to hear about how his "policies" would directly improve their own lives. Excusing the nazi agenda because of hypothetical selfish gains is insane but that's a whole other mess to untangle.

There's a huge voting demographic who literally only cares about their own self-interest, and if a candidate speaks to that in words they understand, no matter what letter's next to their name, they'll go for it.