this post was submitted on 01 Aug 2025
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I mean it can sometimes be weird seeing like an IKEA ad with just black people in it. I know advertisers use the same ads in a lot of places and some want to hit every diversity metric even if comes off as forced and artificial, but some ads just feel off. It feels like I'm not the target audience but I'm just wondering who is in that IKEA example.
I guess representation matters, people want to feel represented
Believe it or not, black people exist. Maybe not where you live specifically but I can personally confirm they're real.
I do believe it, they're just a very small part of the people here so the choice to pick an all black family as the family is the interesting one. Like having white family in a Congolese advert. It's just an interesting decision.
I take it here is not in the US.
But even if you're in Sweden or Norway, it shouldn't matter. People are people. And I can also confirm that there are black families that go to IKEA 🤣.
Not US, Sweden or Norway. Finland.
People are people but let's not pretend ad men are colour blind and it's just a happenenstance. They're about maximizing impact and profits and measure every metric.