this post was submitted on 16 Jun 2025
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WhatsApp is officially getting ads (www.theverge.com)
submitted 1 day ago* (last edited 1 day ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] malfisya@piefed.social 22 points 1 day ago (16 children)

This is one of the train that impossible for me to get off. It is very ubiquitous in my country to use whatsapp instead of text. I must suck it up I guess. 😅

[–] Getting6409@piefed.social 3 points 1 day ago (1 children)

It may not fit your exact needs, but my solution to WhatsApp and fb messenger is to bridge them with a beeper account. Of course you lose the calling ability, but if you're not using it for calls it is a good enough solution. The other caveat (at least with fb messenger) is you still need to check on your actual account if you get any legit messages from someone not on your list.

[–] malfisya@piefed.social 1 points 1 day ago (1 children)

This might be good middle ground. The last time I tried beeper, the apps is kinda .... suck tho. Well, at least it not full of ads!

Does it still require user to install their desktop app first?

[–] Getting6409@piefed.social 3 points 1 day ago

Not that I'm aware of, never even knew it was ever a requirement. I've only used the android client and the browser client. For whatever reason they don't really communicate the browser is out there for use. It's chat.beeper.com for anyone looking.

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