this post was submitted on 29 Dec 2024
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chapotraphouse
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Probably the Left's biggest weakness is it's lack of willingness to market it's ideas to its audience. "Dictatorship of the Proletariat" comes to mind.
This is a particularly telling demonstration of the power of marketing. A complete dominance shift depending on how the 1967 border question is posed. People are predisposed to being on the side of whatever sounds like peace in the region, "Israel being able to keep the hills around its own airport" sounds like peace to the average person.
Not even Hasbara can educate everyone, it's actually getting worse at it. Why does the Left think it can educate everyone?
Heck we even use its liberal PMC/Settler idealistic social contract language
Anyways, I guess I'll try to help to market it
First off, on the Marxist terms
more like leadership of the working class
Israel question
More like "Israel should return all of the land captured in 1967, unless it risks further military confrontation"
As for the hills question, I don't understand which hills
Marketings a shit word for it, I agree. There's alternatives like "propaganda" but that also sounds nefarious.
The hills thing is referring to the land Israel stole in that same conflict as the 1967 one: whatever population was polled went from 71% agree with the Palestinian position to 78% agree with The Entity position, because they changed the wording. They understood the underlying motivations of the population: peace at any cost, reasonable sounding compromises.
It's important to not get stuck softening the language though, ie "tone policing". People have a right to be mad and frankly should use slogans that piss people off. Zios should feel uncomfortable. Palestinian Genocide is great to keep saying because it tells the truth on the ground and keeps Zios not in Israel on the defensive genocide denial stance that never looks good. No need to wait around for amnesty international or the UN or whatever because when Zios come to defend, it leaves an opening to introduce whatever horrors you normally couldn't bring up in conversation.