Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he's in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.

So you'll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches

[–] terry_jerry@sh.itjust.works 14 points 3 months ago* (last edited 3 months ago)

This chaps my ass almost as much as the beefy 5 layer burrito

[–] return2ozma@lemmy.world 10 points 2 months ago (1 children)

And the cherry on top about that guy... he's a union buster.

New Starbucks CEO Brian Niccol Has a History of Union-Busting. Niccol's tenure as Chipotle CEO was marred by settlements over unfair labor practices and child labor law violations

https://www.commondreams.org/news/new-starbucks-ceo

[–] ngwoo@lemmy.world 6 points 2 months ago

Union busting and child labour and still can't get prices down. If that's not a terrible CEO I don't know what is.

[–] ngwoo@lemmy.world 7 points 2 months ago

Capitalism fanboys will read these posts and think to themselves "boy I sure am glad we're not like the soviet union where a small cabal of elite deprived everyone else of a good life for their own benefit"