this post was submitted on 19 Aug 2024
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Saw an article recently, can't remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald's was charging Texas Roadhouse prices, so people were choosing to skip McDonald's and go to Texas Roadhouse.
I believe it. The whole appeal of fast food is that it's fast and cheap.
As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it's "good".
"Fast and cheap" as in cheaper than buying precooked food somewhere else. Of course stuff you make at home will be cheaper.
The thing is that at least in my corner of Europe, fast food costs about the same as a filling meal in a sit down restaurant that doesn't deep fry or microwave everything.
There is an exception but they only have 3 locations in one single town. They've barely raised their prices in the last decade, they're actually pretty fast, and there's nearly always a bunch of people queued up.
EUn ‘n’ Out?
True, McDonald's is so expensive now that for 15€ I can go to Mc or I can go to a bib Gourmand restaurant for lunch (dinner is more expensive)
Was not my experience in the US. $1 fast food meals were a thing in 2016. A disgusting one.
For many Americans it's just lunch. If McD's costs $5 they're buying. If it costs $15 they're packing.