this post was submitted on 22 May 2024
1511 points (99.2% liked)
memes
10375 readers
2072 users here now
Community rules
1. Be civil
No trolling, bigotry or other insulting / annoying behaviour
2. No politics
This is non-politics community. For political memes please go to !politicalmemes@lemmy.world
3. No recent reposts
Check for reposts when posting a meme, you can only repost after 1 month
4. No bots
No bots without the express approval of the mods or the admins
5. No Spam/Ads
No advertisements or spam. This is an instance rule and the only way to live.
Sister communities
- !tenforward@lemmy.world : Star Trek memes, chat and shitposts
- !lemmyshitpost@lemmy.world : Lemmy Shitposts, anything and everything goes.
- !linuxmemes@lemmy.world : Linux themed memes
- !comicstrips@lemmy.world : for those who love comic stories.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
ironically technically not true
one principle of marketing is the knowledge that the brand actually adds (perceived) value for many consumers, and so they are willing to pay more
It's true that this is how most consumers act. It's dumb, but iirc it's factually correct.
If you take a brand name shirt, remove the logo in a way that is visually perfect, and sell them side-by-side, then the logo shirt will outsell the non-logo shirt. Or so I've heard.
Absolutely. There are definitely people like OP who prefer products without branding, but for the majority (average) of consumers in many markets, the branding actually adds value.
"SuPrEmE" somehow did this and created a rabid following over some of the most basic stuff I've ever seen. It's a meme now to just stick their logo on like, a literal brick so it's suddenly more "desirable."
Truly boggles the mind.
That is an extreme example of this, yes. Other examples of branding can be much more subtle and deft, e.g. Apple’s product design. It’s not in-your-face but nevertheless it’s present and adds to the consumer experience and perception of value.