YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Good luck. Ads are more and more targeted and they do enter your subconscious. Ads are extraordinarily effective, hence the massive hundreds of billions of dollars ad industry. Better off figuring out how to avoid them than just trying to resist their messages.
Eh, it depends on your lifestyle and age. I’m a minimalist and I know exactly what I like and need. An ad isn’t going to convince me to buy anything.
That's what you think. But it stays in your subconscious and whenever you may need something related to that ad your brain might remember it and influence your actions. You're only truly immune to ads if you completely avoid them, which is impossible in modern society, you're constantly being subconsciously influenced by them whether you like it or not.
I feel like this same subtlety is also what makes it really hard to meaningfully track if an ad is actually effective or not. How do they know if you bought it cause ads or cause you would have anyway? Sometimes I wonder if ads arent way way less effective than companies think they are