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I have never been a Facebook user so I'm mostly guessing.
But I think there was a heyday where people spent a great deal of time on there.
Now they don't. They just log on when it's needed to get ahold of someone or check a specific niche community.
Thus it's dying because the ad revenue is way down. It's in decline not because it lacks users, but because they no longer spend hours there.
This sounds accurate to me. I have an account, and there are certain people that I use Messenger for, but I haven't updated my status or shared anything in about ten years.
That's the same boat as me.
Messenger and nothing else for 9 years now.
Reddit killed Facebook for me when i started getting banned for memes etc
Then reddit killed reddit for me
I started a facebook account in 2006 and stopped using it a few years later. I still have an account but only look at it maybe 2 or 3 times a year.
I hate when I have to log in to find a business though. It 's infuriating.
And I hate reddit with the glare of a thousand suns.