this post was submitted on 29 Sep 2023
1737 points (98.8% liked)
Technology
59578 readers
3168 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Ads are meant to get brand recognition out there for most things. Then when you're in a store you buy what you've heard of before. They wouldn't do it if it wasn't effective.
You're putting too much faith in the talent and insight of marketing executives. Large companies throw tens of millions of dollars at their marketing department. They'll spend the money on a diverse ad campaign that ticks boxes, not one that is actually effective. People don't buy based on the commercial they saw last. People buy what's shoved in their faces.
That's great, but you're still wrong.
Absolutely spot on reply.
Brand recognition and memory triggers is what big brand ads are about.
Cleanex, Hoover, Coke, most cologne/perfume ads, Old Spice...
Late reply, but-- the above makes much sense to me when it comes to inexperienced / first-time buyers of a product. And/or buyers who simply get in to a rut and keep buying that product without trying anything else out.
But for everyone else, I would think they sample enough tissues, sodas, perfumes, etc to gain an understanding of the ins & outs of a product, settling on choices which best represent their favorites / desired price point. For bigger-cost stuff like vacuum cleaners, I'm thinking people in this group also learn to use review resources to evaluate best choices rather than buy a Hoover just because some ads ran.
So what does this all mean? Aside from overlap between these two groups, that there's enough revenue being produced by the former childlike group such that ad systems can afford to almost completely ignore the latter, more adult group..?
The most effective ads I've seen in my lifetime have been podcast ads. I don't remember shit I see in mobile apps or on most corners of the internet. I could personally sell Blue Apron or Harry's Razors for all I've heard about them on podcasts though. The smartest companies allow the podcasters to joke around in their ads too. My Brother, My Brother, and Me will say some borderline offensive but hilarious stuff in their ads and I'll be damned if it doesn't keep me listening to their ads and hearing about the products being advertised.
They wouldn't do it if they didn't think it was effective.
You've forgotten the second layer of advertising, convincing companies they need to buy ads
Yeah, you go ahead and try to sell something to a mass market of people without ads or any brand recognition and let me know ow how that goes for you.
With very, very few exceptions, any time I see an ad I make a mental note to never buy that product. As such, most products I am familiar with(presumably because I saw an ad) I will not buy. The exception is pretty much just Hershey's chocolate bars, I can't live without them.
You had me on board until... Hershey's chocolate? That's not even chocolate anymore, it's like putrid brown wax!
And by definition it's still nothing but systematic brain washing. It's actually very 1984, and I can't understand how some people are ok with being manipulated into buying shit 24/7 and think that global perpetual invasive advertising is this perfectly normal thing that humanity has always had around...
I think capping it 1984 is a bit extreme, but I do agree with the overall sentiment. We've gone wag overboard in trying to monetize evert aspect of modern life. It gets old.