this post was submitted on 20 Sep 2023
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[–] ech@lemm.ee 21 points 1 year ago (13 children)

...are people actually in here defending advertisers? Wtf?

Fuck 'em. If it's so overly expensive, then stop. Leave us the fuck alone and stop stealing our personal information.

I'm not cheering for Google here, but I'm sure as hell not going to advocate for advertisers.

[–] drekly@lemmy.world 3 points 1 year ago* (last edited 1 year ago) (9 children)

I'm the one with the big comment above, the middleman between Google and the advertisers.

I definitely defend the advertisers. I work with small local businesses who just want to sell their products. I have a guy who just wants to sell quality handles with his daughter. A lady who wants to sell her luxury decorations, and a family who produce extremely secure residential doors.

I'm really happy working with all of them, they're all lovely genuine people with a good product that will absolutely sell to the right person at the right time.

But how do they get to the right person at the right time? How do they fight the giant corporations for your attention so you don't just order from Amazon or TEMU or AliExpress? They advertise.

And what's the best, most cost effective way to advertise right now? Digitally.

Of course they can't compete with the huge marketing budgets of those corporations, but at least they get a small price of the pie, and I help them maximise that effect so they're not showing useless ads to people who never wanted to see their product, and they're not wasting money they could be using to compete with the big guys.

Unfortunately if you block tracking, you're left with the cesspool of untargeted ads that aren't relevant to you, and unfortunately sometimes the ads you see are just related to criteria like "you are over 20 and using a phone" which is useless to everyone and usually the result of companies with more money than sense.

As usual I feel the people to be angry at here are the rich corporations, not every advertiser, of which many are innocent small businesses trying to stay relevant and competitive.

[–] BooksAndLetters@lemmy.world 4 points 1 year ago (1 children)

I’ll take the most irrelevant ads in the world, please. I don’t want to be manipulated.

[–] drekly@lemmy.world 1 points 1 year ago

The worst quality, most ugly, annoying ones that constantly talk about things you don't want or care about 👍

I'd personally like ads to actually be related to things I care about if there are any at all.

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